Store-In-Store Environments

By Acro Display November 01, 2018
Unplanned purchases are critical to retail success. As Paco Underhill says in his book, Why We Buy, “If we went into stores only when we needed to buy something, and if once there we bought only what we needed, the economy would collapse, boom.” From a retailer’s perspective, this means that what happens once the consumer gets into a store drives a substantial share of that store’s revenue. Put another way, the in-store environment is a critical component of the retail value proposition.

Shopping Time Increases Sales

One of the most important determinants of the probability of a purchase is the time spent shopping. By creating an engaging environment, you're keeping your customer engaged in your products.

Your Customer MUST Pick Up the Item

Creating an effective retail environment is about engaging customers in a way that will lead them to pick up your products. A 2008 study conducted by Ohio State University showed that if you hold something in your hands for 30 seconds or more, you’ll not only be more likely to buy it, you’ll consider it to have more value than the retail price four out of seven times.

Playing Mind Games

“The amazing part of this study is that people can become almost immediately attached to something as insignificant as a mug,” said study leader James Wolf, who began the work while he was a graduate student at Ohio State. “By simply touching the mug and feeling it in their hands, many people begin to feel like the mug is, in fact, their mug. Once they begin to feel it is theirs, they are willing to go to greater lengths to keep it.”

We can help you create an engaging store-in-store environment. Contact us to get started.

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